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Facebook advertising is something that I have been using more and more for my store and my online businesses recently. The reason being is the very targeted nature of the advertising, for example if you are a golf store selling golf equipment you can target people who have an interest in golf. One strategy I deployed quite effectively using Facebook advertising was to advertise my website through Facebook, then when users clicked onto my site I used an Aweber email sign up form that appeared in the form of a lightbox on the site.

A lightbox is basically a sign up form that pops up onto the page and darkens out the rest of the site out after a number of seconds. I offered a discount on my products in return for their email address. The user then provides their address and I send an automatically generated follow up email via Aweber to make the sale. This was an incredibly effective and quite inexpensive strategy, with clicks only costing on an average $0.08 . I could get up to 60 clicks from unique users per day translating into 2 – 3 sales per day by spending only $5 per day on my Facebook advertising. Setting up a Facebook ad campaign is quite straightforward and is the final task in the Profit Plan.

To give you an idea of how much of a budget to set and to manage your sales expectations I would like you follow this formula as a rule of thumb. Firstly step into your campaign, what do I mean by this, well start off with a small experimental budget of let’s say $8 per day promoting your website. Assuming an average of $0.08 per click this will give you 100 clicks a day 700 clicks per week, it will also mean that you have spent no more than $56 in advertising in your first week.

Don’t go in all guns blazing and set a high budget at the start of the campaign, we may need to adjust the price of our digital product if we are not achieving the sales as expected. You can also adjust your target audience to include different interests, age categories etc. Keep accurate records of what you are doing so that you know what works and what doesn’t.

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Gradually tweak your budget, the sales copy in your ad and the interests that you are targeting. Pay attention to what is working for you in order to maximize your sales. Don’t give up if you don’t achieve the sales numbers I have set out in this chapter straight away, they are only indicative.

However you shouldn’t give up without first tweaking the parameters available to you. I had. Wholesale NFL Jerseys Wholesale Jerseys China Wholesale Jerseys Cheap NFL Jerseys Cheap Jerseys From China Cheap Jerseys